My Origin Story…
Long ago, I was born to a very creative couple in South Korea. My mother was a talented Artist. My father was a talented electronics engineer born with an entrepreneurial spirit who founded and ran his own company for some years. He was a confident man who relied on his innovative engineering skills to partner with a US corporation despite the language barrier. When I was eight, he got recruited by this company. He up and moved our family from Seoul to a quaint neighborhood in New Jersey.
Art played a big part of my childhood. My mom’s oil paintings decorated the walls of our house, and I have memories of her portraits hanging in our relative’s homes back in Seoul. The smell of turpentine in our house indicated that she was on a project, and I was puzzled as to why I kinda-sorta liked that smell. I would secretly poke at her oil paints she left on her palette and wondered how it doesn’t ever dry out like the paint I used in my school.
1974 - My parents, Byung Moon Song an Hwaim Choi get married. They look like old-time Korean movie stars!
I thought it was just my mom who was the creative parent, but I found out later how incredibly creative my father also was. Even though he was always drawing something on his graph pad with his mechanical pencil, as a child I dismissed his drawings because they looked like a clusters of squiggle lines turning into straight lines and a bunch of odd little symbols that ultimately made a weird looking maze in my young eyes. I later learned those were his sketches in designing circuit boards! As I got older, I made better observations of his work and soon learned that he was basically a human 3D printer. He not only built the mechanics that go inside the electronics he developed, but he also fashioned meticulous prototypes of the outer body using sheets of various types of plastic. I always wondered what he was gluing, cutting, and filing away, making a mess in his makeshift workroom in our garage on weekends. It was so meticulously well crafted that one would not think it was handmade. Yes, he was creative after all.
1986 - Our first home in New Jersey
Well, it didn’t end there. Then there’s my older sister. She’s truly one in a million with her crazy talent. When we were really little, I remember learning from her and persistently copying her work (sometimes through her disapproval). I remember the variety of paper food ingredients like shrimp, mushrooms, onions that she drew, colored, and cut out of stiff paper so that I can “cook” with it. It was so realistic and so fun. She made me paper dolls and a whole wardrobe to go with it. It’s hard to believe she was only in 3rd grade doing this, but her artistic skills easily surpassed that of a typical high schooler. Imagine if she drew as well as a typical high schooler in 3rd grade, what kind of art was she making when she was actually in high school? The insanely sophisticated paintings and sculptures that I always thought belonged in museums - kind.
1991 -My Dad drafting something I still don’t quite understand. Hard to believe he was younger than me here.
2021 - My mom with her new bamboo art hanging at my house.
I wondered where my own talent would take me in life. Like many kids back in the 80’s/90’s, I watched a lot of TV commercials spliced in the regularly scheduled programming I was very often glued to. Sometime in the early 90’s, I felt awakened when I saw a commercial for Honda del Sol. A couple is laying out on a beach. [Cut to bird’s eye view] You see that the towel they’re laying on top of has a life sized photo of a convertible car, also bird’s eye view. What happened next was just magical to me. The couple gets ready to leave. The woman sits up and swings her legs into the footwell of the car and and now is sitting IN the car. The man gets up from the towel, walks around to the trunk of the car and somehow OPENS the trunk and puts his bag inside and shuts it closed.
He walks around to the driver’s side, gets in the car and then they drove off! How the heck did that happen? My mind was blown. That moment marked the start of my fascination with cool visual effects and animation. At commercial breaks, I craved to see animated Geico ads (not the now famous Gecko character, but the earlier hand drawn visual gags), the Acura commercials with the animated Acura dog (I thought to myself, “how did they get this cartoon dog’s reflection on the real car?”), and Little Caesar’s Pizzeria commercials with the cartoon character who blurts “Pizza! Pizza!” (I’m later enamored with the fact that my partner of our co-founded company actually worked on that animated Acura dog during his early days at Kurtz and Friends, and I recently had the opportunity to animate illustrations created by the veteran artist behind the Little Caesar character!) Crouched on the floor watching our tube TV, petting my pet rabbit, Bun-Bun, I knew that when I grow up I needed to find out how they made all these cool moving pictures.
I remember sitting with my high school guidance counselor to discuss my future. He said, “if you like art, your paths are: Graphic Design, Illustration, or Fine Arts.” I asked, “Okay, which one do I pick if I want to make cool commercials like [proceeded to describe the convertible beach commercial and the Acura dog commercial].” I got the feeling his guess was as good as mine. I now know I asked a loaded question and there isn’t a simple answer. I relied on my sister’s insight as she was already an illustration major at RISD, and learned that illustration major will likely head me in the general direction I wanted to go. I was ecstatic to learn that the Illustration department at Parsons School of Design had a brand new concentration program for animation. I can learn to make my illustrations move? This felt right and I was all in.
A few months before graduating Parsons School of Design, my work was noticed by an Animation Director from Nickelodeon who was invited to a Portfolio day event curated at my school. Industry professionals were invited to come review and leave comments on students’ work. I found a post-it note on my portfolio asking to call for a chat. That led to my animation employment at Nickelodeon for the show, Little Bill, immediately after receiving my BFA. Just as the show came to an end, I couldn’t help shake of the feeling of wanting to open my own animation studio with my own animation team. Maybe my father naming his past company with my name, “Naree Communications Inc” planted a seed in my head, or maybe I just have the same entrepreneurial drive as my father. Regardless of the reason, in 2002 I co-founded Bunko Studios Inc., a full service animation studio, with my then partner, now turned husband. Sometimes it’s crazy to think that the bond I share with my parents and sister now continues to grow with my husband. It’s nostalgic to be in this familiar setting where someone I love understands what my talents are, whose talents I mutually recognize and learn from, championing each other for personal growth. I aim to mirror these values in my professional work space, sharing mutual love for creativity to succeed together as a team.